Mahindra Thar and Toyota Fortuner Owners Pledge Road Discipline in Daman’s ‘Sankalp Yatra’
· Automobile · RushLane, Indian Express
Owners of Mahindra Thar and Toyota Fortuner SUVs in Daman took a collective road safety pledge under the ‘Thar-Fortuner Sankalp Yatra’ initiative, organised with the Daman administration’s support. The District Collector administered a pledge to participants, who also drove a convoy and displayed placards with messages like ‘Bhaigiri Nahi, Zimmedari’ and ‘Raftaar Nahi, Sanskaar’ to discourage aggressive driving. The campaign targeted SUV owners specifically, leveraging their popularity to promote responsible behaviour on roads. Videos show a large gathering of Thar and Fortuner vehicles participating in the pledge and awareness drive. The initiative aims to shift focus from speed to safety and accountability among aspirational SUV owners.
Why it matters
This targeted road safety campaign directly impacts Daman’s road users, particularly SUV owners, by fostering a culture of discipline and reducing reckless driving. The initiative could influence broader road safety norms in the region, setting an example for other cities with high SUV ownership.
Read the original report — RushLane
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