Meta Launches 'Your Algorithm' Feature on Facebook for User-Controlled Feed
· Technology · TechCrunch, Engadget
Meta announced the launch of its AI-powered feature 'Your Algorithm' on Facebook on Tuesday, allowing users to influence content in Feed and Reels using natural language preferences. The feature, first introduced on Instagram in June 2024 and later extended to Feed and Explore after launching for Reels in December 2025, lets users describe what they want to see more or less of. Users can adjust preferences in real time, with changes reflected immediately in recommendations, and access the tool via the updated three-dot menu on individual posts. Meta states the feature aims to make content recommendations more relevant by enabling direct communication with the ranking algorithms. The move mirrors similar personalization efforts on Threads, which launched 'Dear Algo' for user-influenced recommendations. This shift reflects Meta's broader strategy to increase user control over AI-driven content discovery across its platforms.
Why it matters
Facebook users globally now have direct influence over their feed content, potentially improving relevance and reducing exposure to unwanted material. This change addresses growing user demand for transparency and control in algorithmic social media experiences.
Read the original report — TechCrunch
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