Meta Recruits Influencers To Promote Teen Safety Features
· Technology · The Guardian, Al Jazeera
Meta is paying influencers to promote its safety tools for teen accounts on Instagram, according to a report by the Tech Transparency Project. The company initiated these campaigns in regions where governments have proposed laws to restrict social media access for minors, such as in Australia. In July 2025, Meta hosted a camping-themed event in Sydney to encourage creators to advocate for parental controls rather than blanket age bans. Meta maintains that these tools are more effective at protecting young users than total platform restrictions.
Why it matters
Meta's strategy to use influencers to counter legislative bans highlights the company's efforts to retain its younger user base amid global regulatory pressure.
Read the original report — The Guardian
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