Meta Says Muse Has Over 10M Users With Shopping as Top Activity
· Technology · TechCrunch, The Independent
Meta announced during its third-quarter earnings call that its AI app Muse has surpassed 10 million users. CEO Mark Zuckerberg noted that about 25% of users who set up the app use it daily, helping boost user retention. Over a quarter of engaged users shopping through the AI agent recorded an average purchase size exceeding $200. Muse uses Plaid's connector to enable agentic shopping capabilities. Meta plans to scale the AI agent, improve compute efficiency, and eventually monetize the platform while keeping it free for most users.
Why it matters
The rapid adoption and high average purchase sizes on Muse indicate strong commercial potential for AI agents in retail. This signals a shift toward monetizing AI through integrated commerce rather than subscriptions alone.
Read the original report — TechCrunch
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