Nissan Cuts Petrol Car Production In China Amid EV Sales Boom
· Automobile · The Guardian, Economic Times, PTI
Nissan is reducing its petrol vehicle manufacturing in China as the company struggles to keep pace with the rapid shift toward electric and plug-in hybrid cars. The Japanese automaker reported a 32% decline in sales across China during the first nine months of the year, leading to a downward revision of its global sales forecast from 3.15 million to between 2.97 million and 3 million units. CEO Ivan Espinosa cited intense competition and a brutal price war as primary factors for the poor performance in the world's largest automotive market. To counter the downturn, Nissan plans to ramp up production of its N series models, which feature electric and hybrid powertrains. Meanwhile, the company continues to lobby for the easing of zero-emission mandates in the UK, highlighting a global strategy divergence.
Why it matters
The shift underscores the pressure on legacy global carmakers to pivot toward electric technology or risk losing market share to aggressive Chinese competitors. This transition forces companies like Nissan to balance profitability in traditional markets with the high costs of scaling new energy vehicle production.
Read the original report — The Guardian
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