Online Festive Sales Projected to Reach Rs 1.55 Lakh Crore
· Business · Economic Times, Times of India
India's online festive sales are expected to reach between Rs 1.50 lakh crore and Rs 1.55 lakh crore in 2026, marking a 25-29% increase from the previous year. Mobile phones are projected to remain the top category, accounting for nearly 30% of total festive spending. Quick commerce platforms are anticipated to capture 16% of the market, or Rs 24,000 crore, and are hiring 35-40% more temporary staff to manage demand. Separately, the satellite imaging startup Pixxel has secured $100 million in funding from investors including Temasek and Seraphim. The company's valuation is estimated to be between $400 million and $450 million following this investment.
Why it matters
The projected surge in festive spending and the rise of quick commerce indicate strong consumer demand despite rising raw material costs, while Pixxel's funding highlights continued investor interest in the Indian space-tech sector.
Read the original report — Economic Times
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