OpenAI Introduces Visual Display Ads Alongside ChatGPT Image Generations
· Technology · TechCrunch
OpenAI is rolling out visual display ads within ChatGPT that will appear alongside images generated by the AI model. The new ad format will launch later this month in the US, featuring products from a select group of initial advertisers. OpenAI maintains that these ads will be clearly labeled and will not influence the content of the AI's responses. The company is also expanding its partner ecosystem with new measurement tools from firms like AppsFlyer and Triple Whale to help brands track campaign performance. This initiative aims to support the company's free and low-cost subscription tiers by monetizing its 1.2 billion weekly users.
Why it matters
The shift toward ad-supported AI services could fundamentally change the user experience for free-tier subscribers while providing a new revenue stream for OpenAI as it competes with rivals like Meta.
Read the original report — TechCrunch
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