OpenAI Launches Business Hub for ChatGPT Discovery Features
· Technology · TechCrunch
OpenAI has introduced a Business Hub in beta, allowing companies to create verified profiles to manage information about their products and services within ChatGPT. The platform enables eligible businesses to launch specialized AI agents, allowing users to ask direct questions about specific offerings. The company is also providing limited business insights, including metrics on profile views, website clicks, and user mentions. This move marks a strategic shift toward search-like functionality, mirroring tools provided by Google. The company previously attempted to integrate direct e-commerce and checkout features into ChatGPT but retired that project in March.
Why it matters
The update shifts ChatGPT toward a discovery engine model, potentially changing how businesses interact with customers and how users research products online.
Read the original report — TechCrunch
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