Prime Minister Narendra Modi Targets Gen-Z and Parents in Social Media Outreach
· India · The Hindu, Times of India, India Today
Prime Minister Narendra Modi has posted several video reels on Instagram since July 23 in response to student protests across Delhi and other parts of the country. RSS chief Mohan Bhagwat has also begun addressing India's youth, marking a broader push to connect with the Instagram generation aged 14 to 29. One specific video features the Prime Minister offering forgiveness to young protesters who directed vulgar remarks at him, describing them as misguided children. Public reaction remains divided, with some viewing the response as magnanimous and others questioning its sincerity given rhetoric from BJP affiliates. This political strategy has raised questions about whether the outreach targets Gen-Z voters directly or their parents belonging to the WhatsApp generation.
Why it matters
The outreach strategy targets millions of young voters and their parents ahead of future electoral cycles, testing the ruling party's digital communication approach.
Read the original report — The Hindu
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