Rajkummar Rao says Dada poster backlash taught team not to rush
· Entertainment · Indian Express, Hindustan Times
Rajkummar Rao acknowledged the backlash over the first look poster of the Sourav Ganguly biopic Dada, which fans criticised as looking AI-generated. The poster was released in July 2026 and drew severe criticism for its appearance. Rao said in a Mashable India interview that the team learnt its lesson and should not have rushed the poster's release. He added that AI should only be used as a supporting tool in films and not replace human effort, as it could affect lakhs of livelihoods in the industry. Rao also shared that he spent significant time in Kolkata for the shoot, including at Ganguly's home and Eden Gardens, and that Ganguly shared personal details not meant for public camera.
Why it matters
The backlash highlights concerns among film industry professionals about overreliance on AI in creative work, which could impact employment for artists and designers. It also underscores the importance of authentic fan connection in biopics, especially for iconic figures like Sourav Ganguly with a passionate following.
Read the original report — Indian Express
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