Rolex Watch Prices Rise 9% Amid Strong Demand
· Business · Bloomberg, The Australian
Rolex watch prices increased by 9 percent in 2023 due to sustained high demand exceeding supply. The Swiss luxury brand maintains strict production limits, keeping annual output around one million watches. Authorized dealers report waiting lists stretching years for popular models like the Submariner and Daytona. Grey market prices often exceed retail by 50 percent or more for sought-after references. Rolex generated approximately 9.1 billion Swiss francs in revenue last year, reflecting its pricing power. The brand does not disclose exact production figures or waitlist lengths publicly.
Why it matters
Luxury watch buyers face significant premiums and long waits when purchasing Rolex watches through official channels. This highlights the strength of Rolex's brand pricing strategy in the high-end goods market.
Read the original report — Bloomberg
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