Salesforce to Buy Marketing Platform Braze for $5.7 Billion
· Business · Bloomberg, Wall Street Journal
Salesforce Inc. has agreed to acquire Braze Inc., an artificial intelligence-powered platform for marketers, for nearly $5.7 billion in enterprise value. The transaction brings Braze's customer engagement technology into Salesforce's growing enterprise software portfolio. The acquisition targets marketing operations by integrating advanced data and automation tools.
Why it matters
This multibillion-dollar acquisition strengthens Salesforce's enterprise software dominance by integrating advanced artificial intelligence-driven marketing and customer engagement tools.
Read the original report — Bloomberg
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