Sanrio Ends Collaboration With Japanese Drama Vivant After China Criticism
· World · Bloomberg, China Daily, BBC News
Sanrio Co. has terminated its collaboration with the Japanese television drama Vivant following public criticism in China regarding the show's portrayal of wartime history. The company issued an apology after the program's content drew backlash from Chinese viewers. The decision to scrap the partnership follows the negative reception of the series in the Chinese market. The report does not specify the exact nature of the historical portrayal that triggered the controversy.
Why it matters
The move reflects the sensitivity of Japanese companies to Chinese public opinion, particularly concerning historical narratives that can impact brand image and market access in China.
Read the original report — Bloomberg
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