Shah Rukh Khan Named Brand Ambassador For Revamped Vi
· Business · Bollywood Hungama, NDTV Sports
Vodafone Idea has appointed actor Shah Rukh Khan as its new brand ambassador to lead a campaign titled Vi badal raha hai... tayaar rahiye. The telecom operator also unveiled a new logo, transitioning its branding from V! to Vi. This rebranding effort is part of the company's strategy to strengthen its market position while pursuing a planned Rs 45,000 crore capital expenditure over the next three years. Vodafone Idea reported a net addition of 240,114 customers in July, marking its fourth consecutive quarter of growth.
Why it matters
The partnership and rebranding are central to Vodafone Idea's Vi 2.0 strategy, which aims to drive customer growth and secure funding for 4G expansion and 5G deployment.
Read the original report — Bollywood Hungama
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