Snapchat Surpasses 30 Million Paid Subscribers
· Technology · TechCrunch, Engadget
Snap has surpassed 30 million paid Snapchat+ subscribers, an increase of 5 million since February, as announced in its third-quarter 2026 earnings release. The company offers the core subscription at $3.99 monthly, with additional tiers like Lens+ at $8.99 and Snapchat+ Platinum at $15.99 for ad-free access and exclusive AR features. Snapchat+ includes access to Memories storage, which now requires payment or a subscription after a controversial storage limit was introduced a year ago. The company reported 495 million daily active users for the quarter, slightly below analyst expectations of 499 million, and its shares fell 12% after missing ad revenue and user growth estimates.
Why it matters
The growth in paid subscribers shows Snap is successfully diversifying revenue beyond ads, which could stabilize income as ad growth remains below target, directly impacting its business model and future investment capacity.
Read the original report — TechCrunch
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