Tamil YouTube cooking channel crosses 1 crore subscribers
· Entertainment · The Hindu, Gadgets360
The Village Cooking Channel, a group of farmers from Chinna Veeramangalam village in Pudukkottai district, has reached one crore YouTube subscribers, earning a Diamond Play button. The team, led by grandfather M. Periyathambi and including cousins V. Subramanian, V. Murugesan, V. Ayyanar, G. Tamilselvan and T. Muthumanickam, earns about ₹7 lakh a month from ads and donated ₹10 lakh to the Chief Minister’s Public Relief Fund for COVID‑19 relief. The channel’s popularity surged after Congress leader Rahul Gandhi visited, boosting new subscribers from about 10,000 to 30,000–40,000 daily. They also began serving food in old‑age homes and orphanages during the lockdown.
Why it matters
The channel’s success showcases how rural youth can monetise traditional knowledge on digital platforms, creating new income streams for farming families in Tamil Nadu. The donation to the CMPRF adds a social‑impact dimension, highlighting content creators’ role in disaster relief, while the surge after a political visit underscores the link between visibility and subscriber growth in the Indian digital economy.
Read the original report — The Hindu
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