The Missing Pillar of Swachh Bharat: Citizen Behaviour
· India · Business Standard
The Swachh Bharat Mission has successfully built millions of household toilets and public sanitation infrastructure across India over the past decade. However, the campaign faces a persistent challenge regarding citizen behaviour and mindset shifts toward cleanliness. Observers note that while physical infrastructure has expanded significantly, community participation and long-term behavioural adaptation remain uneven. The lack of sustained public engagement threatens the overall effectiveness of urban and rural waste management systems. Addressing this gap requires targeted awareness campaigns and stronger civic accountability to complement the existing sanitation assets.
Why it matters
The success of national sanitation efforts depends heavily on public cooperation, directly impacting urban public health and waste management efficiency across Indian cities.
Read the original report — Business Standard
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