Threads’ new features let podcasters promote shows and reach listeners
· Technology · TechCrunch
Meta's social network Threads is launching several features designed to help podcast creators promote shows and grow audiences. The platform will now display podcast profile cards and banners on creator profiles, with episode links appearing as tappable cards in posts. Hosts can also post transcripts alongside episodes and tag featured guests to show related content. Threads will provide reminders to creators when a new episode drops and offer analytics on views from both followers and non-followers. While the app does not yet host podcasts directly, it aims to become a hub for discussion and content sharing.
Why it matters
These features help Threads compete more effectively with X by providing specialized tools for audio creators to drive traffic and engagement on the platform.
Read the original report — TechCrunch
Join us on Telegram
Breaking news the moment it lands. At 10,000 members we ship the Android app.