US-based Century 21 to enter India with 126-region franchise model - Business Standard
· Business · Business Standard
US-based real estate brokerage Century 21 is planning to enter the Indian market through a 126-region master franchise model. The global brand aims to establish a strong presence across key commercial and residential real estate sectors in the country. The franchise expansion strategy targets local master franchisees to drive regional development and network growth. Specific timelines for the rollout and initial partner announcements have not yet been disclosed. The move introduces an established international player into India's competitive property brokerage landscape.
Why it matters
This expansion brings an international real estate model to India's brokerage sector, potentially increasing competition for domestic agencies and altering local service standards for property buyers and sellers.
Read the original report — Business Standard
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