WhatsApp Business pricing changes from October 1: What Indian businesses need to know
· Business · Business Standard
Meta is introducing a new pricing structure for WhatsApp Business conversations in India, taking effect from October 1. The updated model categorises interactions into utility, authentication, marketing, and service conversations, each with distinct per-message rates. Businesses utilising the platform must review their customer engagement strategies to manage rising communication costs. The changes apply to both direct business messaging and automated conversational flows. Companies are adjusting their messaging budgets and software integrations ahead of the implementation date.
Why it matters
Indian enterprises and small businesses relying on WhatsApp for customer support and marketing face higher operational costs under the revised per-conversation fee structure.
Read the original report — Business Standard
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