Wipro Consumer Care Enters Premium Pet Food Market With Snuggles
· Business · Business Standard
Wipro Consumer Care and Lighting has launched its premium pet food brand, Snuggles, marking the company's entry into the Indian pet care market. The new product line includes a range of dry food options for dogs and cats. Wipro plans to distribute the brand through both modern retail outlets and e-commerce platforms across the country. This expansion follows the company's recent acquisition of the pet food business from Nirapara. The move is part of the firm's broader strategy to diversify its consumer goods portfolio.
Why it matters
The entry of a major FMCG player like Wipro into the pet food segment signals increased competition and potential price shifts in India's rapidly growing premium pet care market.
Read the original report — Business Standard
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