Yash-Starrer Toxic Faces Financial Setback With Unsold OTT Rights
· Entertainment · Bollywood Hungama, Indian Express
The film Toxic, starring Yash, is facing significant financial losses following a poor theatrical performance that began on August 26. Industry estimates suggest the production team is looking at losses exceeding Rs. 300 crore. Digital streaming rights for the film remain unsold, with current offers from platforms like Zee5 dropping to approximately Rs. 30 crore, far below the team's initial expectation of over Rs. 200 crore. The makers are now considering a new edit of the film to potentially increase its appeal for a digital release.
Why it matters
The film's failure to recover costs through theatrical or digital channels represents a major financial loss for the production team and highlights the risks associated with high-budget projects.
Read the original report — Bollywood Hungama
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