YouTube India MD Gunjan Soni Clarifies E-Commerce Ambitions
· Technology · NDTV
YouTube India Managing Director Gunjan Soni stated that the platform is not attempting to become an e-commerce company. The clarification follows the introduction of a new feature that allows creators to tag products directly in their content. Soni explained that the tool aims to enhance creator monetization and user discovery rather than shifting the platform's core business model. The company continues to focus on video sharing and community engagement while supporting creator-led commerce initiatives.
Why it matters
This clarification defines the boundary of creator commerce in India's digital economy, reassuring traditional e-commerce players while giving creators new ways to monetise their audiences.
Read the original report — NDTV
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