YouTube Premium and Music Subscriber Base Hits 150 Million
· Technology · Android Authority, The Hindu
Alphabet CEO Sundar Pichai announced that YouTube Music and YouTube Premium have surpassed 150 million subscribers globally. This figure represents a significant increase from the 125 million subscribers reported earlier this year. The total count includes users currently on free trials of the streaming services. Despite recent price hikes that raised individual monthly rates to $15.99, the platform continues to see steady growth. Google plans to introduce new perks, including Peacock Premium and potential audiobook integration, to maintain this momentum.
Why it matters
The growth demonstrates strong consumer demand for Google's streaming services despite rising subscription costs, setting a benchmark for the competitive digital media market.
Read the original report — Android Authority
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